Creations By Avalon

Jewelry Inspired by Nature's Wonders

Thanks for stopping by! The shopping cart is disabled at the moment. I am prepping for my final Costco roadshow for Mother's Day, which means I am having to hoard my inventory. This summer, expect to see the shopping cart replenished and active again!

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About Creations By Avalon

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Creations by Avalon is a company solely owned and operated by Holly Merton.  She both designs and creates everything you see!  Some of Holly's earliest memories are raiding the house for bits and bobbles that could be strung and knotted together for jewelry.   She began professionally making and selling her jewelry when she was 16.  The need to create is innate, whether through jewelry, gardening, drawing, singing or writing.  The name "Creations by Avalon" is an ode to her professional origins.  For 8 1/2 years she worked at and managed a bead store by the name of Gifts of Avalon in her home town of Gainesville, FL.  It was during these years that she was exposed to a multitude of different techniques, styles and connections that paved the way for a career doing what she loves.  Holly is married with two fur babies (the kind that meow) and also the caretaker of numerous gardens.  Her love for creation extends into the soil as much as it does into her jewelry.

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Ending My Time With Costco - March 11, 2019

Though it has been an amazing opportunity and I have meant many wonderful people, I have decided to end my contract with Costco. Honestly, at the end of the day, I am far too small a business to play on their field. I deeply appreciate the chance they gave me and the platform Costco provided the past several years. I have two more shows to wrap up my time with them. Then? I'm not sure, really... I'll always be making jewelry, but I'm not positive what my outlets will be. Perhaps I'll FINALLY have the shopping cart active on this website for more than 2 or 3 weeks of the year! Unfortunately, said shopping cart is inactive now as I prep for the final shows (both in Florida). Onward!

Fall is Here... And the shopping cart is gone! - September 20, 2018

Ahhhh, the weather is cooling, the leaves are turning, the days grow shorter and I start living in hotels a lot more. The Fall show season is here! When I am on the road, I have to disable the shopping cart. There will be a few times between now and the New Year when I will try to have it activated again, but it's hit and miss. You can still browse the image galleries and write me at with any questions. I will get back to you as soon as I can. Thank you so much for your interest in my work. Have a lovely FALL!!!!

STORE IS OPEN AGAIN! - August 15, 2018

This summer has been a time of immense creativity and exploration! It's been exciting to work on new techniques and design some fresh inspired lines. I am finally ready to start sharing these creations! I have JUST re-opened the store section of the site. There will be more new items posted throughout the coming weeks as I stock up and prepare for the Fall season! BE WARNED: The shopping cart will close again when I'm back on the road, but you still have another month or so to do some shopping. Hope you have all had a lovely summer so far!